1
Pikelet property reportFree
24 hrs
Your property, run through our pricing model built on four of Australia's top data sources. A licensed agent reviews the result and sends the report to your inbox.
We sell your home
for the best price without the extra costs
Pikelet is a licensed, full-service agency. We find your real price off-market first, handle the listing and open homes, and negotiate hard. All for one fixed fee.
ALL-INCLUSIVE FEE$11,000+ GST, no commission or marketing extras
Licence #4947207 (QLD)·ABN 31 697 767 687
ALL-INCLUSIVE FEE$11,000+ GST, no commission or marketing extras
Listed on
For sale
Pikelet public listings
What we do for you
Every home gets a premium sales process. Not just the expensive ones.
2
Off-market pricing testFree
1 week
We test your price with 50+ local buyer's agents who know your area on the ground, so the number and the strategy are sharp before anything goes public.
3
List publicly$2,500 + GST
4 weeks
Professional photography, yard sign, listings on realestate.com.au and Domain, and open homes run for you.
Sold$8,500 + GST
Only charged when your home sells. All-in: $11,000 + GST, fixed. No commission, no extras.
To list$2,500
On settlement$8,500
Total$11,000 + GST
Why our pricing is low
We've binned the costs that don't maximise your profit on sale.
Cutting these, and automating our admin, lets us charge a flat fee about half what a traditional agent takes on a typical $1m sale (normally $26k).
- Flat fee, not a percentage.
- You keep every extra dollar we negotiate.
- Percentage commissions
On a percentage, winning you an extra $10k is only worth about $200 to your agent.
- Local brochure drops
9 in 10 buyers come through realestate.com.au. Local letterbox drops aren't worth the cost.
- Auctions
Auctions are a gamble. Pass in and you usually sell for less, after paying for the bigger campaign.
- Social media campaigns
Buyers are on the portals.
- Property videos
Quality photos are all that's needed to get buyers to open homes. Videos are an unnecessary cost.
- Premier listings
Our research shows buyers will view every listing in their target suburb, and mostly on map view. Paying to rank higher in listings doesn't make sense.
- Fancy signboards
A simple sign does the job. The fancy one just advertises the agency.
See it in action
What to expect
Our workflow, from your first report through to buyers competing on price.
You receive your property report
A custom Pikelet proposal with industry range, our go-to-market price, and expected outcome.
Complete the paperwork
Quick onboarding flow for ATO clearance, seller disclosure, Form 6 and everything we need to launch.
Approve the data and the actions we'll take on your behalf
A simple checklist for B&P, Form 2, photography and the buyers brief. We arrange what you want us to.
Off-market pricing test begins
We shop you off-market to 50+ buyer's agents and log every email, text and call in your CRM.
Your home lists on REA & Domain
If we haven't sold off-market, we go live on Domain and realestate.com.au with a polished listing and a four-week campaign.
Open homes
We run 3 open homes, included in the fee. Run the rest yourself, ask a friend, or we can handle them for $300 per open.
Negotiation & Sold
We negotiate hard when offers come in, then we work with your solicitor to get everything right and close the deal.
Why this works
Test the market before committing
Pricing is the most important part of selling. Price too high and you sit on the market longer and sell for less. Price too low and you leave money on the table. So we test the market with our network of buyer's agents first. This shows us your price point and where the demand is before we list publicly, so you launch at the right number from day one.
The old way
- 1
Spend about $6k on marketing.
Money out the door - then
- 2
Guess your price.
Hope for the best
The Pikelet way
- 1
Find your real price first.
Off-market test - then
- 2
Decide if you spend.
You stay in control
+2.9%
more on sale price
20% faster
to find a buyer
Homes tested off-market first sold for 2.9% more and found buyers 20% sooner once listed.
Source: Compass (US data)Who you're working with
We are tech experts building a more efficient, transparent and honest real estate industry.
Kaitlyn Sapier
Licensed Agent & Cofounder
Ten years in tech: building proptech solutions, closing multi-million-dollar enterprise deals, and educating others on AI. Sold my own home pre-COVID in a down market for $65k above what local agents quoted, and recently worked as a buyer's agent on the Gold Coast. Now running Pikelet full-time, fully licensed in QLD.
"Kaitlyn is a tech founder and AI expert who became a real estate agent. Operates at a super-human pace, a pace the rest of the industry hasn't caught up to and probably won't. Every step was methodical, well explained, and I never found myself needing to ask a question that hadn't already been covered."LinkedIn →
Jackson Grant
Cofounder
Five years as a product manager at Canva, turning complex tools into something anyone can use, with a Bachelor's degree in Computer Science & Economics. Now building Pikelet's automation and reporting, and dedicated to our mission: a more efficient, transparent and honest real estate industry in Australia.
LinkedIn →FAQ
Honest answers.
Get started
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or email hello@pikelet.com.au